First 100 paid memberships
Start with a launch discount.
The first 100 eligible Clients who complete enrollment and successfully pay for membership receive $10 off their first Standard month or $20 off their first Premium month.
Your grocery day is about to feel different
Coming Soon
A fuller basket. A lighter day.
Warm, personal grocery help is coming to select Pinellas County communities—thoughtfully shopped, carefully delivered, and centered around you.
Be among the first to hear launch news, membership details, and service-area updates.
Convenience is coming. And the potential to save is real.
Launch with a little extra
Early members have more ways to save.
When enrollment opens, two limited launch offers will be waiting for our first community of Clients.
Share the ease
Refer a friend. Reward each other.
When your referral enrolls and pays for membership, you both receive one free Shopping Credit.
Joining the Interest List does not reserve a membership or promotional spot. Interest List members will be notified when enrollment opens, but the first-100 offer is awarded first come, first served based on successful paid enrollment. Once all 100 spots are claimed, the offer ends.
No item markupsReal store pricing
Preferred Concierge*Request a familiar face
Delivery your wayDoorstep to full putaway
Real people. Real care.Service with a personal touch
*Preferred Concierge requests are based on Concierge availability.
A fuller kind of service
Real groceries. Real care.
More time for you.
We’re creating a friendlier, more attentive way to get the household groceries you need—so grocery day feels less like another chore and more like a helping hand.
Thoughtful shopping
A real Concierge shops with care, keeps you updated, and handles the details from list to checkout.
Delivery your way
Choose contactless delivery, a friendly handoff, or Full Service in-home grocery putaway.
Service that feels personal
Built around clear communication, familiar faces, and a little more ease in your week.
A glimpse of what’s coming
Personal service, thoughtfully connected.
From starting a basket to choosing how your groceries arrive, our Client experience is being designed to keep every step simple, clear, and personal.
Why membership?
More predictable than paying extra every time.
A monthly membership turns grocery help into something your household can plan around—not a new collection of fees each time you need it.
With many pay-by-use services
The total can grow one fee at a time.
- Per-order delivery fees may apply
- Service or small-order fees may apply
- Heavy-item or distance fees may apply
- App prices may be higher than store prices
With The Full Basket
Your membership is built for clear, consistent value.
- No item markups
- Shopping and delivery value built into the plan
- Fewer add-on charges to budget around
- Shopping and Priority Credits included
The simple idea:The more regularly you use your membership, the more potential value—and time—you can get back.See how membership works
Potential savings vary by household, shopping habits, store, and the fees or markups charged by other services. Retailer prices, taxes, and optional tips still apply.
Launching locally
Could we make your grocery day a little lighter?
Tell us where you live. We’ll let you know whether your ZIP code is in our planned first service area or add you to our future-expansion list.
I’m Interested